Not using existing clients, consumers, and/or patients for branding your company's products or services is a common mistake made when starting a marketing campaign. One of the best marketing tools in your arsenal is WOM (word of mouth advertising). Ask your customers, clients or patients if they will join you in getting the word out — ask for their opinion about your product(s) or service(s), current ads or seminars; ask them what they think your company’s greatest strength is — and ask if you can quote them in your campaign advertising.
You will find that these individuals are one of your greatest resources because of their first-hand knowledge of your product or service(s), valuable insight, and most importantly, the ones willing to refer a new customer.
Your M-Tip to Take:
BEGIN BRANDING WITH YOUR CURRENT BELIEVERS. When it comes to your product(s) or service(s)... they are the ones that have already been there, done that, and will most likely do it again!
"Your brand is created out of customer contact and the experience your customers have of you."
-Stelios Haji-Ioannou
MPYER Marketing & Advertising
MPYER.com
Nashville, TN
1.877.87.MPYER
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